New Women’s Golf Brands at the PGA Show 2025

BY Wesley Dwaine

January 23, 2025

 

The PGA Show is the ultimate destination for golf industry professionals, players, and enthusiasts to witness the latest trends, innovations, and products in the world of golf. With the game’s popularity surging among women, the 2025 edition of the PGA Show showcased several brands that experienced notable growth in women’s golf products. These brands recognized the potential of the women’s market and brought forth an array of innovative and stylish golf gear, catering to the specific needs and preferences of female golfers. Let’s delve into some of the standout brands that witnessed remarkable success at the PGA Show 2025.

 

 

1.  Lero Golf

The new 2025 launch of Lero Golf, specifically designed for the game, was unveiled to the golfing community at the PGA show in Orlando. The founder, Erin, who possesses a keen eye for both fashion and functionality, introduced several innovative features to the golfing apparel.
The incorporation of sleek pockets allows golfers to conveniently carry essential items such as balls or personal belongings during their game. These pockets are strategically placed to ensure ease of access without hindering the golfer’s swing.
Silicone grippers have been intelligently integrated into the design, providing golfers with enhanced grip and stability. This feature proves especially beneficial in demanding situations, where movement of clothing doesn’t detour the concentration of the swing.
Furthermore, Lero Golf’s shirts are equipped with hem grippers, ensuring that they stay in place even during rigorous movements. This feature minimizes distractions and allows golfers to focus on their game, without having to continuously adjust their attire.
In an effort to make tee management effortless, the brand has incorporated tee holders into their apparel. These holders offer a convenient and secure storage solution for golfers to easily access their tees whenever needed, eliminating the hassle of fumbling through pockets or bags.
Lero Golf’s attention to detail and commitment to functionality is reflected in the addition of these features. By combining fashion-forward designs with practical elements, golfers can expect a harmonious blend of style and performance when they choose to wear Lero Golf apparel.

 2.  Foreplay Golf

 

Founded by women, Foreplay Golf started with the dream of making the green a comfortable and fashionable place for all women.  Coining the term, “Luxury for the course,” Foreplay exemplifies fashion and performance.  Foreplay offers a unique “try before you buy” experience that includes a personalized styling session with one of their experts. This allows any golfer to feel completely comfortable and confident about their purchase before committing.  The name Foreplay is catchy and I love how the founders, Gabrielle Migoya and Megan Kasel describe it. “It’s provocative, it’s witty, it’s lighthearted & fun — everything that we aim to bring to the course.  Because golf doesn’t need to be so serious.  Plus, who doesn’t love a little Foreplay? ”   

3.  SanSoleil

As someone who loves spending time outdoors, I have always been conscious about protecting my skin from harmful UV radiation. When I discovered Sansoleil’s UV 50 cooling apparel, I was intrigued by the promise of ultimate sun safeguarding combined with stylish designs.  Not only does Sansoleil excel in fashion, but the brand also prioritizes comfort. The fabrics used are incredibly soft and lightweight, allowing for unrestricted movement. Even during the hottest summer days, you will feel comfortable and at ease, as the moisture-wicking properties ensured you stayed cool and dry.

Sansoleil’s commitment to providing UV 50 sun protection is commendable. The apparel is created with advanced technology, blocking more than 98% of harmful UVA and UVB rays. This ensures maximum safeguarding for the skin, even during extended periods of sun exposure.  Sansoleil UV 50 Sun Protecting Women’s Apparel is a game-changer in sun protection fashion. The combination of stylish designs, exceptional comfort, and top-notch sun safeguarding sets it apart from other brands. The brand’s dedication to quality, durability, and protection is evident, making it a reliable choice for outdoor enthusiasts.
These new women’s brands at the PGA Show 2025 garnered significant attention for their dedication to empowering female golfers. By combining innovative technologies, stylish designs, and performance-enhancing features, they encouraged women to push boundaries and embrace their passion for the game. The future of women’s golf fashion looks bright, and these brands are at the forefront, inspiring a new generation of female golfers to not only enjoy the sport but also look and feel extraordinary while doing so.
The 2025 PGA Show witnessed a surge in brands catering to the growing women’s golf market.  By focusing on women’s specific needs, preferences, and style, these brands demonstrated their commitment to empowering female golfers and contributing to the overall growth and diversity of the sport. As the women’s golf market continues to expand, we can expect more brands to emerge and cater specifically to women’s golf products in the future PGA Shows.

Request Media Coverage

Inquire for Paid and Earned Media

Featured Video

Play Video

Categories

Search

fallbackvid