Summer Fancy Food Show with RIDEPLAY tv

BY William Andre Buchanan

June 20, 2022

Day 1 was supposed to be a fill out phase sort of like game one of the NBA finals or round one of a boxing match, but I quickly found myself leaning in and before you knew it, I was off and running. There were over 2400 exhibitors, and I wish I could have visited them all, but I was lucky enough to visit a few and capture some media footage aired exclusively on RIDEPLAY tv as well as some personal footage to share with my IG family.

As a foodie, sweetaholic, & self-proclaimed snack-master, the past few weeks have been probably the most exciting for me in 2022 and believe me I live a pretty exciting life from tech investing to Hollywood. I attended the Summer Fancy Food Show in New York City at the Javits Center.

For me once again, this was heaven in disguise as I connected with familiar brands and discovered some new ones as well. You can check some clips & reactions from my personal Instagram page where I highlighted some brands while sampling. Feel free to view the entire personal highlight stories HERE. Will take about 5 mins.

Catch some exiting coverage of this event exclusively only on RIDEPLAY tv the next time you take a rideshare! I was especially excited to visit the companies in the DEI space such as Ayo Foods, Green Sahara, Wild Wonder among others. Kudos to The Specialty Food Association for making space for these deserving and emerging companies.

Unfortunately, I did not get to visit every booth due to the lack of time but looking forward to covering again for the next one. Stay tuned for updates on our site and also on the platform itself the next time you are around one of our screens.

About the Specialty Food Association 

The Specialty Food Association (SFA) is a not-for-profit, membership-based, trade association founded in 1952 and currently representing 3,000+ businesses, manufacturers, importers, retailers, distributors, brokers, and others in the trade and produces the Fancy Food Shows, A Specialty Food Association Podcast, the ecommerce enabled SFA Product Marketplace and the annual sofi Awards honoring excellence in specialty food. The Association is also a source of industry information, educational events and in-person and online networking opportunities for members, including the digital Infinite Aisle, a product sales platform. The Specialty Food Association (SFA) has been the leading trade association and source of information about the $175 billion specialty food industry for 70 years.


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Since coming into formation, RIDEPLAY tv has been a proud sponsor and media partner of some of these lavish events surrounding major publications & conventions. All vendors that participated are encouraged to take advantage of the exclusive airtime offer through the RIDEPLAY tv screen inventory. Please contact your event producers for details. This is provided by William Andre Buchanan & ILL 4 Real Entertainment.



About William Andre Buchanan

William Andre Buchanan also known as Dre Buchanan is a producer/managing partner of RIDEPLAY tv and an angel investor, marketing and advertising executive & film financier.

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