BY Marissa Rees

June 3, 2019

Ever get tired of looking back and forth from your phone to the road? Us too! What if RIDEPLAY tv told you all the driving information from your phone (and much more) could holographically be displayed on and in front of your window pane… sounds crazy right? It is. WayRay has developed the first holographic augmented reality navigation system for cars. Our rideshare advertising team was blown away at WayRay’s demo car at CES Las Vegas 2019. Check out our latest YouTube video below!

How It Works

The immersive experience of the demo car at CES Las Vegas showcased how bright of a future augmented reality has. The ‘True AR’ navigation technology incorporates turn-by-turn directions that continuously update according to the cars outside environment. Directions can now be seen in the corresponding area of the road that the instruction is referring to; right where they are needed, including visuals that are overlaid onto the road. If you didn’t watch our video yet, it shows just how crazy the technology is! Safety warnings pop-up when necessary, giving the driver a better awareness of their surroundings. Not driving the car? The system has an autonomous driving feature, turning the dashboard into an entertainment hub — perfect for long drives! This includes infotainment regarding the surrounding landscapes outside the car, weather and traffic updates.

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More About WayRay

WayRay’s projection system is customizable, allowing it to adjust regardless of a car’s dashboard size. Holding no limitations, the transformation of windows into virtual worlds can be used for land, air, and water transportation. Looking beyond the future of transportation, WayRay’s technology can be used just about anywhere with glass regardless of its size. Imagine walking downtown, with huge skyrises as virtual displays … a technologically incorporated world is much closer than we think! How cool would it be to live in a smart home with AR technology displayed on your window glass.

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Converge Digital and Physical Worlds

With WayRays help through its technology, the world can not only become a better place, but a world that is innovatively incredible. The increased safety of transportation on road, air, and water has the potential to save numerous lives. Bettering our world, by converging digital with physical, all while creating one that is intriguingly eye pleasing through glass window displays.

For more information please visit the company’s website at WayRay.com. If you would like to advertise on our rideshare advertising and entertainment platform please reach out to RIDEPLAY tv to inquire about our rates.

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