Mixology Metropolis for RIDEPLAY tv: The Bar Convent Brooklyn 2024 Unveiled

BY William Andre Buchanan

June 14, 2024
Bar Convent Brooklyn 2024: A Toast to Innovation and Community Greetings, RIDEPLAY tv audience! Let’s dive into the spirited world of the Bar Convent Brooklyn (BCB) 2024, where the latest trends and products in the bar and beverage industry came to life. This year’s expo, held on June 11th and 12th at Industry City, was a record-breaking event with over 230 brands exhibiting, making it the largest BCB ever. The Bar Convent Brooklyn (BCB) 2024 has once again proven to be the premier gathering for the bar and beverage industry, bringing together a global community of professionals to Industry City.

The Venue: Industry City proved to be the perfect backdrop for BCB, offering ample outdoor space for brand activations, sponsored bars, and local food trucks. The move to this waterfront campus last year allowed for a 25% increase in size, and this year, the expansion continued onto nearby 34th Street.

Day 1 Highlights: The first day set the tone with a bustling atmosphere as professionals from 46 states and 53 countries gathered to share their passion for mixology and spirits. The event kicked off with an insightful session by Sienna Jevremov, head blender and distiller of Brooklyn’s Widow Jane, who discussed the art of distillation and blending. Attendees were treated to a plethora of educational seminars, including discussions on the impact of producers of color and the importance of mental health in bartending.
Day 2 Recap: Networking was in full swing on the second day, with peers exchanging ideas and experiences. The expo showcased new trends, techniques, and products from both domestic and international markets. The highlight of the day was the Liquid Lounge sessions, which covered a range of topics from Calvados to mezcal.

Innovative Spirits and Standout Brands BCB 2024 was a treasure trove of innovation, with brands like Altos Planos Collective and Astraea/Astraeus Spirits leading the charge in the spirits category. Balcones Distilling and Broken Shed Vodka also made waves with their unique approaches to whiskey and vodka production, respectively. Several brands made a significant impact with their innovative products and presentations. Here is a quick dive on some of the standout brands that caught the attention of attendees:

  • Altos Planos Collective: This tequila producer, notable for being the first to receive B Corp certification, showcased its award-winning, additive-free Mijenta Tequila. They offered speciality cocktails and neat pours of their four expressions, emphasizing their commitment to positive impact on the planet and communities.
  • Astraea/Astraeus Spirits: A female-owned brand that celebrates the terroir of the Pacific Northwest through its gins. They launched their new Single Malt Gin at BCB, adding to their existing lineup of Mist, Meadow, Ocean, and Forest Gins.
  • Balcones Distilling: Recognized as the ‘American Single Malt Distillery of the Year’, they focus on the natural world and climate of Texas to create a range of whiskies, including Baby Blue and Bourbon. Their team of “artists and visionaries” keeps creativity and innovation at the core.
  • Broken Shed Vodka: On a mission to redefine vodka, this brand from New Zealand showcased its award-winning spirit made with just three ingredients, including ancient aquifer water and mountain water, distilled three times with a unique whey spirit.
  • Caza Almas/Alma Tepec: They introduced visitors to their new Oaxacan chilli liqueur, Alma Tepec. Described as a tool for creators, it aims to adventure beyond traditional flavors and revive old traditions to create new depths of flavor in mixed drinks.

These brands, among others, brought a diverse range of flavors and stories to BCB 2024, contributing to the vibrant tapestry of the bar and beverage industry. Each brand’s unique approach to crafting spirits and engaging with the community was a testament to the innovation and camaraderie that BCB fosters.

Non-Alcoholic Brands Shine The expo wasn’t just about alcoholic delights; non-alcoholic brands like Lyre’s Non-Alcoholic, Seedlip, Ritual Zero Proof, Monday Zero Alcohol, and Kin Euphorics captured the attention of attendees with their sophisticated and wellness-focused offerings. The Bar Convent Brooklyn 2024 featured a variety of non-alcoholic brands that stood out for their unique offerings and innovative approaches. Here is a quick dive from our notable mentions:

  • Lyre’s:  This brand, which has been offering a different take on a broad range of cocktails and mixed drinks since 2019, prides itself on being the most awarded non-alcoholic brand in the world. Lyre’s Non-Alcoholic won gold medals for three of its variants: Amaretti, Italian Spritz and Aperitif Rosso at this year’s World Alcohol Free Awards.
  • Seedlip: As the pioneer of distilled non-alcoholic spirits, Seedlip presented their three core expressions—Garden 108, Spice 94, and Grove 42—each offering a complex blend of botanicals for crafting sophisticated mocktails1.
  • Ritual Zero Proof: This brand has been making waves with their alcohol-free alternatives to gin, whiskey, and tequila. Their products are designed to mimic the taste and burn of traditional spirits, providing a familiar experience for non-drinkers.
  • Monday Zero Alcohol: Monday’s range of non-alcoholic spirits, including gin and whiskey, are crafted for the sober-curious and those looking to enjoy classic cocktails without the alcohol. Their stand was a hit with attendees looking for high-quality zero-proof options.
  • Kin Euphorics: Kin focuses on non-alcoholic beverages that blend adaptogens, nootropics, and botanicals to create drinks that elevate mood and promote relaxation without alcohol. Their presence at BCB 2024 highlighted the growing interest in functional beverages.

These brands, among others, showcased the diversity and creativity within the non-alcoholic sector, offering attendees a taste of the future of beverages where flavor, experience, and wellness converge.

The Experience: BCB 2024 wasn’t just about business; it was a celebration of the bar community’s culture and camaraderie. The event’s growth reflects its global appeal, yet it maintains a hometown feel that resonates with the New York spirit. From the grand scale of the show to the intimate networking opportunities, BCB 2024 was a testament to the industry’s vibrant and collaborative nature. For a visual recap, check out our exclusive published clips, which captures the essence of the event. These are exclusive to our RIDEPLAY tv viewers so make sure to pay attention to the screens next time you are in an Uber or Lyft or one of our partners digital out of home screens for nationwide entertainment. Until next time, keep mixing and mingling, and stay tuned to RIDEPLAY tv for more updates from the world of bars and beverages!

William Andre Buchanan attends Bar Convent Brooklyn (BCB) 2024

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